Erick Ericson over at Redstate.org has pointed out that the some RNC-lifer consultants are running the campaign (i.e., spending the money -- which is considerable). And that they evidently see Zuckerberg as a walking ATM.
Frankly, I think the exposure -- which appears limited to conservative talk audiences -- will do more to damage the likes of Rubio and Ryan. Conservatives simply aren't buying the program -- and no amount of advertising is going to change their minds.
Which is, once again, indicative of the cluelessness which characterizes Republican consultants when it comes to knowing the base. Not to mention Rubio's and Ryan's judgment...