Obama’s minions massively took advantage of the RAT grassroots to GOTV.
Rove-Romney had nothing but contempt for our grassroots and thought they had a chance with putting all of their money into paid advertising instead of a real GOTV effort.
I emailed links about ORCA to junior associates as one of the best object lessons I have seen on how NOT to do a systems launch. There are many mortal sins with systems implementation, but the worst is arrogance, because it blinds you to all the others. And the ORCA systems team was as arrogant as it comes. And IMO that arrogance was prevalent throughout the Romney campaign.
You are so correct! I worked a couple of campaigns back in the late 60's in Ohio. You got people to register, you kept in touch with those favorable to your cause, and you made sure they did in fact vote by using telephone banks and transportation if necessary. Obama's campaign was nothing more than using those tactics, but enhanced though the use of technology so the efforts could be taken state wide if necessary.