Right you are - "pledge your fair (1%) share." Yeah, the corporate executives really push this crap for their own ego. Of course, UW came up with a shell game to ease potential donors consciences - direct your donation to a specific charity you approve. But what they don't say is that the percentages for all of the approved charities have already been decided in advance. Unspecified $ will be directed away from those specified charities so it all evens out in the wash. If you are going to donate to BSA, do it through your local council's Friends of Scouting annual fund drive.
Did they do the direct your money to a specific charity after the controversy with the Boy Scouts or any other controversial organizations? Do they give to Planned Parenthood?