Ok lessee who Penneys is targeting. Gays- men: too high end and glamorous to shop Penneys. Shoes- Does Penney’s carry giant male sizes in pumps and stillettos? Gay-Women- don’t normally buy female clothes, so they would shop the men’s department. They would most likely buy men’s shoes. Children- nope, gays can’t make’em and too few buy’em to do a lot of retail business. Jewelry- again, butch gay women aren’t buying it, and the transexual men usually have higher-end taste. Middle America: damned mad about the gay thing- so they go elsewhere if they can.
I’d hate to have to figure out who my customers are from their current perspective. Doesn’t help that the place is so darn bland and boring either.
I still shop there because they have more petite women’s clothes that fit me than any other store. Period. Indeed, I had to sift thru ugly chartreuse and magenta dayglo stuff to find the nice standard conservative stuff they were once known for. But it was there, as recently as last week.
Guess I better get back there in a hurry before the doors are locked.