Homosexuals are a prime target of advertisers: lots of disposable income and justifiably low self-esteem.
You bet the NFL will be courting them, and charging the networks accordingly.
So will they force teams to wear brown for gays, like they make them wear pink for breast cancer?
You are right, it is all about marketing.
Lots of gays are NFL fans and spend money on tickets and jerseys.
But, who ever it is, he had better be a damn good player.