The NRA needs to counter this with ads from bygone years that illustrate that the NRA is not some corporation with a hand full of board members going along with some central figure CEO... the growth and power of the NRA is We, The People.
Bring back the ads of well known people, of crowds, all saying with one voice,
I AM THE NRA!
I agree that the NRA needs to remind people that they are made up of millions of actual individuals.
The crap about conservatives being led by some shadowy group is played out.