By espousding real Constitutional principles and values with *no* *holds* *barred* which include telling the naked ugly truth about what Dems/lefitsts want, do, plan and accomplish.
Guts, courage, strong Constitutionalist/conservative principles, and character. Squeamishly trying to such up to minorities or bribe them goes exactly no where. Trying to play nice with the MSM/leftists/Dems is a 100% losing tactic. It’s hard to figure out if the professional Rs WANT to lose or are terminally stupid. Of course they could be both. But it’s not mere stupidity anyway, it’s mixed with cowardice, lack of real conservative aka Constitutioanlist principles, and desire to be liked and accepted by knaves and thugs (leftists).
Character is what matters, not “tactics”.
Without Rs running for office like the above, it’s over, toast, fuggedaboutit.
Oops -
“Squeamishly trying to SUCK up to minorities etc”.