“Their stupid idea of not having sales, has pushed them over the cliff.”
Indeed. I rarely shopped there, but when I did, it was because I was enticed with a whole bunch of additive discounts via sales and coupons. I didn’t really notice those had stopped arriving, but eventually noticed I was no longer shopping there. At this point, I would have no idea in the world if I was getting good value there without all the discounts. I assume the value wouldn’t be as good. That’s probably the same assumption most of the rest of their former customers have made. Clearly total morons have been in charge of JC Penny for quite some time.
JC Penny is probably doomed at this point, because now that so many people have lost the habit of shopping there, even restarting all the sales of the past probably won’t help very much.