You need to court the disengaged by doing all of the late night show, dancing with Ellen, going on MTV, ESPN etc. Go on BET, make appearance on Today, GMA etc. Do sit-com cameos. You need the substance and the power of celebrity. Bush got kissed by Oprah. That was huge in terms of making the soccer moms comfortable.
Maybe if we ran a vegetarian homosexual couple for President in 2016?