Absolutely correct. Look how fast that stupid Kony 2012 spread. Come to think of it that may ave been a test pilot.
My daughter's high school (50% Mormon BTW)--she said all the kids were repeated ad nauseum was that Romney hated women. I wondered how they got this message so strongly to the kids and now I realize it must have been social media.
"The Heart of The Beast" refers to a notion that an earthen mound is considered to be, and/or representative of, the mother of life. (You will get the point, by watching The 13th Warrior.)
Now, it is the mother of anti-Christianity.
Basically, the moral of a "transformative" story, is that the right thing to do, depends upon what a thing in nature tells you to do, be that your [The Heart of The Beast] puppeteers, or a rock, a tree, or a bird.
The transformation begins with cloaking followers in masks and headgear mimic'ing animals and wearing tree bark and natural foilage.
Soon enough, as electricity is outlawed "because it disturbs the earth," the buffalo hunt returns, as the resulting tribes forget PETA's TV ads.
The "experts" on the ecology who fined and imprisoned people for merely possessing eagle feathers, suddenly find themselves out of a job, as members of the new world order of tribes, GET WHAT THEY VOTED FOR (sound familiar?) and become once again, primitives *primarily* interested in any kind of food, clothing, and shelter. Fawning over whomever brings that to them, and killing whomever gets in their way.
Liberals call all this transformation, "going forward" or "moving forward."