Let the other side define us. Conservativism = cold-hearted and evil.
I think the same thing they are thinking when I see talk about cutting entitlements and no jobs plan. There are indeed times when conservatism is stupid, cold-hearted and evil. And there are times when done right when it leads to the best of all possible worlds.
I guess it all depends on how we define conservatism. To me, it's not conservative to outsource our jobs to other countries and then cut people off of the safety nets when they need them most. It's not conservative to think that you can cut taxes and regulations enough to bring the jobs back when the wage differentials are much larger than that.
To me, it's conservative to do what our founding fathers did and what worked well for us. And that is to have protective tariffs and lower them only when we are at full employment.