I finally had to do a search to find it:
3. IF YOU ARE RELUCTANT, THINK ABOUT YOUR LOVED ONES, THINK ABOUT THE EMERGENCY RESPONDERS WHO WILL BE UNABLE TO REACH YOU WHEN YOU MAKE THE PANICKED PHONE CALL TO BE RESCUED, THINK ABOUT THE RESCUE/RECOVERY TEAMS WHO WILL RESCUE YOU IF YOU ARE INJURED OR RECOVER YOUR REMAINS IF YOU DO NOT SURVIVE.
Strikes me as a nice appeal to emotions of those thinking about staying behind. Nothing wrong with that statement.
The problem is that the message doesn’t apply to 99.99% of the people living in the path of Sandy. This kind of universal fear-mongering just makes it even harder to get people to pay attention during the next storm.