.
Scott Brown went right after the Cherokee Princess after she said this (paraphased from memory) in a recent debate with him:
Fauxahontas: “Well my mommy told me that I am of Injun blood - and I never took advantage in any way to get special consideration or....”
Scott Brown: “You checked the box!”
Short and Sweet and unrefutable -
Never use a dinky 2x4 when a handy 4x4 will do the job better!
.
You said it.
Direct, powerful and effective.
Contrast that with this punchline from a Romney ad that's been playing locally: "Barack Obama - dishonest on taxes because he's failed on jobs".
"Dishonest on taxes" sounds weaselly and weak. And "failed on jobs" sounds ridiculously benign in light of the multi-faceted economic disaster he presides over.