So far there is no "THIS".
The same can be said about Obama but his people could care less what Obama's plan is. Besides, as the incumbent he's got an advantage except when you look at his performance. When you do that, Romney should be up 10% in even the most liberal polls.
Romney needs to get specific about his plans last month. Time is needed for word of mouth to spread those plans around from friend to friend, relative to relative.
The consultants seem to think ads should be dumbed down because all the hicks and rubes out there don't understand all that "policy." What the consultants don't get is what Clinton proved in his DNC speech. You don't need to be factual, you don't need to be logical, you just need to SOUND like you know what you're talking about when you eviscerate your opponents. And to do that, you need to cite detail that makes it SOUND like you're basing what you say on specific details and facts. People know what it sounds like when a school kid gets up to give a book review and hasn't read the book. The details have to be there. And a smart kid can fake them even if he hasn't read much of the book.
At this point though, I believe the political consultant class is every bit as liberal as the media, and is specifically throwing the election to Obama by giving Romney bad advice. This is doubly true if Romney's team actually is made up of people from Taxahomochusetts. And Romney is not smart enough to understand why it's bad advice, the way Newt Gingrich could.
Romney needs to get specific about his plans