Emperor Zero should try to start a new business someday within a market/field where all the business and academic experts claim the business cannot be done. Then fight the entire establishment every step of the way as you market the appeal of the new product the business is promoting. Some of us have done that.
Fedex him a list.
John Kenneth Galbraith, Wm. F. Buckley's friend and great liberal golem who once was FDR's wartime wage-and-price czar (he confessed -- although he didn't see it as a confession -- to having been seduced by all that power), became famous in the 1950's with a book that described how businessmen performed exactly the feat you describe over and over again in the 40's and 50's. Galbraith complained about it -- he felt, apparently, that artificial demand like that was illegitimate somehow, and that said businessmen were somehow unjustly enriching themselves and unnecessarily complicating life for everyone. "Typical liberal."