[Wyatt's Torch]

And that's fine. You are certainly free to do that. BUt that has very little if anything to do with the stock price. That's about financial fundamentals. Ron Johnson has screwed the company with his retail pricing model and that is what is killing traffic and same store sales. As an example my wife went there a few months back and found it very confusing and frustrating and she won't go back because of the pricing model. Here's a Forbes article about the Citi analyst talking about how confusing it is: J.C. Penney Shoppers Struggle To Understand New Price Scheme: Citi

[GOPJ]

Another brick in the wall... JC Penny's been making lots of 'mistakes' but I the wellspring's the same.

Take the new 'pricing' ... the idea behind that is a rejection of all those messy 'trailer park' type sales (from their point of view - from mine it would be 'middle class' sales') they went for boutique by pricing. Well, the folks who shop JC Penny aren't 'boutique' shoppers - so that's a fail. The gay thing is in the same mindset - they want - again - upscale - like gays to shop at JC Penny. Boutique shoppers.

It's stupid because their basic merchandize doesn't support that type of SoHo shopper - or even the wannabees.