Yes, “they” did jump the shark; but the jumpers don’t pay. The stockholders pay.
Indeed. I addressed that in my letter.
-------------------------------------------------------------------------------
Hello,
I understand JCPenney stock prices have dropped to less than 1/2 of what they were before this current pro-gay campaign began ($41.32 in February 2012 to $20.02 today). I believe that is proof that the American public in general does not agree with your decision and there is a good reason why.
JCPenney built its business on the backs of families who hold traditional family values. I believe it has betrayed those families to appease a small percentage of the American public.
While I do not condone discrimination in any way, I also do not condone JCPenney foisting what I and the majority of Americans believe to be an abhorrent lifestyle on an unaccepting American public.
JCPenney may advertise in any way it sees fit; it can even partake in what is clearly a self-destructive advertising campaign. But I can assure you, it won’t be selling anything more to me.
I do not like the idea that jobs will be lost at a time when jobs are scarce, I do hope whomever crafted this ridiculous campaign soon finds him or herself unemployed.
Good luck reversing your self-destructive ways. Heck, good luck even staying in business.
Regards,
Former JCPenney Shopper
XXXXXXXXXXX