It didn't morph into F&F until the Obama regime took over. Neal Boortz had a good piece on his radio show this morning explaining the vast differences between PGW and F&F (while conceding it was an extremely stupid idea from the beginning during the Bush administration).
F&F was a sub operation (2009) named by or for the BATFE Phoenix, AZ division under the umbrella of Project Gunrunner.
The Bush family did not help the situation in the USA as to dealing with drug dealing and other crimes by Mexican cartels. I’m sure they never intended the tragic consequences of working with a corrupt society and It’s leaders. The Bush family was too sympathetic to the Latino/Mexican populace partly no doubt due to family connections. Unlike the Bush family which tried to make the best of two worlds, Obama and his enablers intended for the difficulties between the two worlds to be used to ‘change’ the USA to something far different than our Founders intended. Obama and his enablers might have assumed that they were with the Bush declaration of ‘a new world order’ coming. I recall an old saying that goes like ‘ what a web we weave once we deceive’. The USA must make the countries from where immigrants come illegally to be responsible for all including such oersons including families.