[skeeter]

Guys like the writer of this column are destined to be confused by the plight of the print (and increasingly broadcast) news media as long as they waltz around the real reason for their desperate situation - content.

An increasing majority of consumers are sick of the liberal echo chamber. Period.

[Eric in the Ozarks]

Advertising, specifically classified ads, were the life blood of newspapers for decades. There was a time when a metro paper had 10 or 15 pages of fine print ads and double that number on Sunday.

Confronted with a decline in sales (read Craigslist) newspapers are trying to monetize the only thing they have left; news coverage. To force payment, the newspapers are turning away from advertising in favor of a limit on the number of “visits” to their web pages. Never mind that this practice limits the exposure of their web ads...

Confused ? Me too.

[billhilly]

Agreed, and therein lies the genius of Rodger Ailes. The neglected masses found their voice with FOX a few years ago and it is highly successful.