Deal with what? A brand new American flag donated by the Wal-Mart Corporation flying from his flag pole?
Nobody even saw the part involving the rope, the climb, it was long over, the flag was in place, all they had to do was let it fly.
Instead they have really hurt themselves with their customer base.
(a) It is the universal custom to display the flag only from sunrise to sunset on buildings and on stationary flagstaffs in the open. However, when a patriotic effect is desired, the flag may be displayed 24 hours a day if properly illuminated during the hours of darkness.
(b) The flag should be hoisted briskly and lowered ceremoniously.
(c) The flag should not be displayed on days when the weather is inclement, except when an all weather flag is displayed.
(d) The flag should be displayed on all days, especially on New Years Day, January 1; Inauguration Day, January 20; Martin Luther King Jr.s birthday, third Monday in January; Lincolns Birthday, February 12; Washingtons Birthday, third Monday in February; Easter Sunday (variable); Mothers Day, second Sunday in May; Armed Forces Day, third Saturday in May; Memorial Day (half-staff until noon), the last Monday in May; Flag Day, June 14; Fathers Day, third Sunday in June; Independence Day, July 4; National Korean War Veterans Armistice Day, July 27; Labor Day, first Monday in September; Constitution Day, September 17; Columbus Day, second Monday in October; Navy Day, October 27; Veterans Day, November 11; Thanksgiving Day, fourth Thursday in November; Christmas Day, December 25; and such other days as may be proclaimed by the President of the United States; the birthdays of States (date of admission); and on State holidays.