Sorry Sarge, but in case you haven’t noticed, comic book culture has risen to prominence in pop culture. Look at the success of the Avengers at the box office breaking record after record.
But in what demographic? You may be correct, but the kids are being inundated with LGBTQETCETCETC indoctrination. What is the relative importance of a (as some here have hilariously pointed out) ambiguous couple depicted in a comic book vs. what they get every minute of every day FROM THEIR TEACHERS!
Not only "has" but has been for the past several decades, dating back to the (first) rise of superheroes in the 1940s.
Movies, TV shows, toys, clothing, video games, etc. Superheroes have always been popular. They are our modern version of Atlas, Mercury, etc.