Not sure this is all what it is touted to be. I dont think fracking can get to this oil as it is locked into the rock in a semicoal like state. It will have to be extracted like the tar sands in Canada by cooking it out of the rock using huge amts of water and energy.
Much of it is on private land. If it was economically viable why hasnt it been done yet?
And I thought the only way to get the oil was to cook it.