The MSM is not really white dominated anymore...certainly not white male dominated.
plenty of the talking heads are but the newsrooms are not
they reflect minority hires as well as any college faculty
read Arthur McGowans Coloring the News for reference if you have time...
http://www.coloringthenews.com/
I walked into the Tennessean media floor one day and was shocked how it was vast majority women and minorities
then i started to understand more how Trayvon stories are framed
Rush calls that the “chickafication” of the news.