[Atlas Sneezed]

Mom-n-Pop aren’t going to lower any price they can get away with raising.

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Except for the ones that want to compete for your business.

I’d say that 80% will raise prices from $4.99 to $5.00, and 20% will lower to $4.95. Which evens out, unless the $4.95 store gains more customers.

And the cents difference still won’t matter a bit.

[null and void]

Except for the ones that want to compete for your business.

In those cases they won't be able to get away with raising, will they?

And the cents difference still won’t matter a bit.

Here we disagree.

It will matter, not a big amount, but a little amount, on every item in the shopping cart.

It does add up.