In order words, they're not proud of their nefarious work -- and want to hide it.
“Actually, I believe the order stipulates that the insurer add $1.00 to all premiums — but they cannot identify what the $1.00 is for.”
The way I read the article, they are not allowed to disclose it BEFORE the insured buys the policy. After they buy though, the abortion line item is separately billed and separately paid for. So the enrollee HAS to know about it eventually. The deception is only BEFORE the purchase.