Seems like all the incandescent bulbs I buy these days are crap.
I'm hoping the "rough service" ones might be a bit more robust.
About 3 years ago we replaced the bulb in our back hallway ceiling light. That thing goes on and off several times each day - every day. When he changed the bulb, MGD brought it over to me and said, "You know, I just realized that I've never replaced that bulb ever before." We had been in our house about 24 years at the time, and I doubt the bulb was new when we moved in.
I agree. They seem to burn out just as the ladder is put away.
I bought a bunch of 100’s over ebay a long while back. Brass base, and seem to last forever. They came in nice packaging and didn’t cost much more than local store price.