California dreaming.
Dreams allow for inconsistencies.
CA, like most of the country, does not vote the way they believe ideologically. People are ideologically conservative on most issues. On referendum CA voters are conservative. But on candidates they are liberal. Same with much of the country.
The reason is obvious except to those in denial. Conservatives appear mean spirited and unfriendly. When we campaign on issues we win. When we go ad hominem we lose.
Ad hominem is entertaining talk radio. But it is not the way to win voters or elections.