the business plan will not pay off for them, long term.
This storm will blow over, as all storms do.
Rush still has high ratings, and I’ve heard that his demographic is a desirable one. One key component of Rush’s audience are people who work for a living, many of whom own their own businesses, and they have disposable income.
I think that concerns over liberal outrage will take a back seat soon to concerns about reaching an audience with money to spend, who are interested in the products they have to sell.
I wouldn’t take them back if I where Rush.
When they come begging back to Rush, he doesn’t have to accept them.