In regards to all the companies who abandoned Rush.
Rush may charge high rates for these start up companies to run ad’s on his program but there is a good reason for it...they become national brands.
Once the become national brands they have to sell to ALL the people, regardless of political affiliations or those with no political views at all.
Once politics have been attached to their products, they have no choice but back off just to stay in business. How many times have we heard the old saying IT IS NOT PERSONAL, IT’S JUST BUSINESS?
Rush is fully aware of this and probably has had personal conversations, beforehand, with these companies in regards to their decisions. If Rush is the man I believe him to be, he won’t blame them but where it belongs...on the very core of what started this scandal and his, heat of the moment, choice of words.
I know many of us, in our rush to defend Rush, went after the regime’s latest naive puppet of the left with a vengeance and I was among them. When Rush apologized, we felt betrayed and then in our fury we attacked him.
As heated rhetoric cools, we have to keep in mind it should not be personal...it’s just business and, more importantly, how radicals conduct their business.
You are correct about national brands, but I submit this one thought: this is changing. Brands are becoming more and more associated with either liberals or conservatives and I think we are just on the cusp of this starting to crystallize more and more.
The brands that realize this, and realize they need to get all of their 50% instead of none of the 100% will eventaully win this battle which I sense is JUST beginning.
There are already undercurrents of this. There are any number of conservative leaning local ad vehicles and any number of conservative barter exchanges.
There is already a political undercurrent in Ford V GM (though Ford is too stupid to figure it out, but that’s another story).
Fed Ex v UPS.
Lowes V Home Depot.
Walmart V all others.
Food Lion V unions.
Its’ out there. It’s coming. It is changing. (Now, if I can figure out how to capitalize on this...)