Now let me get you totally clear, here:
1. Snapple sponsored Rush
2. Snapple flourished
3. Snapple betrayed Rush
4. Snapple cratered
5. Rush started his OWN brand of ice-tea
Still with me?
6. Sleep Train sponsored Rush
7. Sleep Train flourished
8. Sleep Train betrayed Rush
9. (this step is not yet knowable, though I have a preference)
—>10. WHAT SHOULD GO HERE IN THIS STEP, HMMMMMMMM......?!! <—
THINKING WHAT I’M THINKING.....?
Sleep Train still seems to owe much of its fame to Rush. If it wants to walk away from Rush, it had better be able to survive on its own purchased publicity. I have doubts that it can. Even the metaphor in its name isn’t particularly pleasant.