Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Obama’s White Whale: How the campaign’s top-secret project Narwhal could change this race
Slate ^ | Feb. 15, 2012 | Sasha Issenberg

Posted on 02/16/2012 9:16:26 AM PST by iowamark

On Jan. 22, a young woman in a socially conservative corner of southwestern Ohio received a blast email from Stephanie Cutter, a deputy campaign manager for Barack Obama. Years earlier, the young woman had registered for updates on Obama’s website, completing a form that asked for her email address and ZIP code...

But Cutter’s note was different. She boasted of a new administration rule that would require insurance plans to fully cover contraception as part of the president’s health care reform law, and encouraged her recipients to see the policy as reason to rally around Obama’s re-election. “Think about how different that is from what the candidates on the other side would do,” Cutter wrote. “Our opponents have been waging a war on women’s health—attempting to defund Planned Parenthood, overturn Roe v. Wade, and everything in between.”

It was a message that sat well with the young Ohioan who received it. She was single, liberal, sensitive to medical costs—but she had never told the campaign any of those things, and the one piece of information she had provided, her ZIP code...

This year’s looming innovations in campaign mechanics will be imperceptible to the electorate, and the engineers at Obama’s Chicago headquarters racing to complete Narwhal in time for the fall election season may be at work at one of the most important. If successful, Narwhal would fuse the multiple identities of the engaged citizen—the online activist, the offline voter, the donor, the volunteer—into a single, unified political profile....

Full data integration would allow the campaign to target its online communication as sharply as it does its offline voter contact. When it comes to sensitive subjects like contraception, the campaign could rely on its extensive predictive models of individual attitudes and preferences to find friendly recipients...

(Excerpt) Read more at slate.com ...


TOPICS: Culture/Society; Politics/Elections
KEYWORDS: election; narwhal; obama; projectnarwhal
Navigation: use the links below to view more comments.
first previous 1-2021-22 last
To: FreeAtlanta

the left moves around like pawns on a chess board?

Mongo just prawn on chess board of life.


21 posted on 02/16/2012 3:51:07 PM PST by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
[ Post Reply | Private Reply | To 16 | View Replies]

To: blackdog

The generation that legalized abortion in 1973 (and before that in several states between 1966 and 1972) has been long out of the picture. The Supreme Court Justices who voted 7-2 for this abomination would be about 110 years old if they were still alive.


22 posted on 02/16/2012 3:53:41 PM PST by wildandcrazyrussian
[ Post Reply | Private Reply | To 7 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-22 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson