The average 'conservative' out there hasn't a clue about any candidate this early on. They look around, think they see who GOP voters are going for (Romney) as foretold by liberal media - and they think, 'OK, I'll go vote for Romney' - not knowing one damned thing about the man prior to pulling the lever.
Why? Because a huge percentage of them never get on the internet and go to a conservative website. They simply buy into whatever bits and piece they see on TV - i.e., 'Romney is the favored GOP candidate.'
It took me 12 years to "convince" my parents and grandparents of the fraud and deceit.
At least Granny and PA went to the grave voting conscious not guilt.
Reach out to those around you. Educate them.