This is a very powerful image to Republican voters (we always were the "family values" party in the 80s and 90s), especially Republican women who see a womanizer and a "home-wrecking whore" as the other option. Newt would be the nominee if not for his past, and Callista's role in it, too.
![](http://mittromneycentral.com/uploads/romney-family-photo-xmas-600px.jpg)