“I never understood the fascination with Rubio “
He benefits from the current Republican love affair with latinos. A lot of conservatives who drink GOP koolaid were quick to jump on the Rubio bandwagon.
The point is that compromising principle in exchange for popularity is a destructive vice. Conservatism is good for everyone. We should seek to educate those willing to learn but there's no need to "sell" our policies. They are patently good and we should treat them as such.