Newt nailed it in an interview this week saying that the "inevitability" and "electability" of Romney remind him of how Dole and McCain got the nomination. As far as I can see Newt's ads have been highlighting Romney's record in Massachusetts lately. I simply don't know what's wrong with the voters if they can just wave all that away. Of course the polls have clearly shown that a lot of women voters are voting for Romney based solely on his "good looks." The way that both Hilary and Newt have been "Borked" by their own parties, not to mention the way Marco Rubio is being "groomed," seems to show that the party leaders think "good looks" are the primary measure of "electability" these days. When your swing voters tend to be women who are totally ignorant about politics, government, economics, etc., the sad fact is they may not be wrong.
Republican weakness in recent years has been with women especially single women with children who, the theory goes, look to the welfare state as a surrogate husband.
Womens' reaction to Mrs. Gingrich will be absolutely critical. I know my wife reacts negatively to her but I don't know why and how much that can legitimately be extrapolated.