This poll - apparently - wasn’t done to report reality. It was done to create a reality. It’s purpose is to produce headlines. Headlines that drive perception/momentum for the media’s desired outcome. It will be mindlessly parroted non-stop regardless of it’s dubious validity.
Drive the herd cowboys!
Understand how surges work. The other polls suggest that there might be a chance of a Newt surge. The media knows that many of the great unwashed are highly influenced by polls. Got to nip any chance of a Newt surge in the bud.