Eventually you will no longer have that option when all the B&M locations are shuttered.
Retailers everywhere have the same problem, how to adjust to the pricing realities of internet shopping (and mobile phone apps that let you compare prices while standing in the aisle).
Some of the stores are already working on that problem. When you go into a Sam's club, your cell signal becomes almost dead. The also cover up the upc code with their own code, which the readers on the smartphones won't recognize. Now, that does leave me the chance to manually type in the product, but they are working on making it more difficult.