And another in-over-his/her-head MBA heads back to mom’s basement in shame...
Who in hell approves these stupid ideas anyhow?
I used to work for a third party benefits administrator, not a big company but a fairly big player in the area and privately owned.
Shortly before I left, management announced to us account administrators that they would no longer print or mail copies of our premium bills but they would only be available via email but if a customer wanted a paper bill, they’d be charged something ridiculous like $20 a month.
Many of us who worked with the clients on a daily pointed out that some of our clients were small mom and pop businesses and some (believe it or not) didn’t even have computers or were not particularly computer savy. And what we heard most often from our bigger clients, was not the desire for electronic billing but for electronic bill paying – something that was not being offered. Someone pointed out the lunacy of telling customers that they had to have their bill delivered electronically but telling them they still had to pay by check. She was basically told to sit down and shut up and it wasn’t her job to question but just to inform the clients of the change.
Oh and of course the bills would be delivered via our secure encrypted email system that most of our clients hated and were constantly being locked out of.
Yea, stupid idea and it isn’t always big companies who have them.
Tee-hee. I think that MBA who came up with the white Coca-Cola can lives in the basement next door.