That doesn’t have anything to do with God, or a persons belief. It’s not even related?
Do you mean that when these people pray, they say Dear (mony, power, etc), please help me? Do they actually think those things are any more than man-made objects? I just do not understand what you can mean by worshipping these things as they would God.
There are millions of people that never pray. Why do you assume that they do? They chase after and worship other things. They spend their lives loving things that are NOT God. He doesn't even exist for them.
Everyone has a god. Some of us know God. Some know other gods. Whatever you yearn for in life becomes your god.