Yeah. Ever heard of "market forces?" A free market would force them to accept what people could afford to pay.
That's not how a free market works.
If you can't afford to buy a Mercedes, you buy a Ford or Toyota or what ever you can afford.
That doesn't "force" Mercedes to lower their prices to match a Toyota Camry.
And while you don't want to admit it, you were pushing your version of communism.
Tough to admit it but "if you had your way, you'd impose your will" and force people to do what you think is best for them.
A little joe stalin in the "ez".