"This rule establishes an industry-funded promotion, research, and information program for fresh cut Christmas trees. The Christmas Tree Promotion, Research, and Information Order (Order) is authorized under the Commodity Promotion, Research, and Information Act of 1996 (1996 Act). The Order will establish a national Christmas Tree Promotion Board (Board) comprised of 11 producers and one importer. Under the Order, producers and importers of fresh cut Christmas trees will pay an initial assessment of fifteen cents per Christmas tree. Producers and importers that produce or import less than 500 Christmas trees annually will be exempt from the assessment. A referendum will be conducted, among producers and importers, three years after the collection of assessments begin to determine if Christmas tree producers and importers favor the continuation of this program."
I highlighted the key phrases in the statement. Please keep in mind that this program was requested by members of the Christmas tree industry - they want it; they want to pay for it; they will oversee it; and if they don't like the results, they can end it after three years. These are the terms the industry requested, not that the government demanded.
In this particular case, Obama didn't just wake up and order the Ag Dept to rush out and slap arbitrary tax on Christmas. The Christmas tree industry spent over three years trying to get this program approved. Now whether we think it's a waste of money or not is beside the point. It's currently legal, the industry has every right to spend their money as they see fit, and they apparently see fit to spend it through this program.
Unless government is forcing you to do this this way, it makes no sense to hand money and your advertizing over to government employees, much better to hire an advertizing company. Cheaper, and it is what they do best. Government employees find all kinds of ways it can't be done, that is what they do best, not advertizing!
In any case, involving the government was a mistake, one that is now obvious. Is there no way you can just go ahead and do this amongst yourselves like things used to be done?