This is TERRIBLE news for Der Slickmeister! He’s had years of a headstart in money, name recognition, campaigning, endorsements, revinventing himself, media management, panding to the conservative base, and slick orchestrations— while Cain’s meteoric rise is all based on what people perceive as SUBSTANCE. And he’s just getting started. Once he gets more of the grassroots support and then the money and the primary machine behind him, it’s over for Governor Brillcream.
Actually, you are misreading the polling. 2/3 are not totally committed and are open to change their minds.
What changes their minds?
Media. For the majority, it will be media. Pure and simple advertising. “I like what I see.”
Romney & Perry have tons of money. They can change minds with that. CA, NY, FL, big states with big delegate counts.
No money, you have to rely on retail politics. That works in small states with few delegates.
Cain will need to burn at least 3-4 million a month to compete. If he is your candidate, you need to send him money now.