They promote Romney now, knowing that they'll tear him to shreds once he gets the nomination.
And, they promote him because he's the EASIEST to destroy, as a Democrat-lite, and will assure OBAMANATION for 4 more years (whether it's in the form of "ROMNEY THE RINO", or THE MESIAH hisself).
With EITHER OF THEM, OBAMACARE will remain the Law-of-the-Land.