Actually, the name recognition is 98% in some polls.
I have pointed this out many times before but, here it goes one more time ....
High name recognition combined with high positives is a candidate's dream. We all know you. We love you! It is like being dear, old Great-Grandma at the family reunion.
Low name recognition combined with high positives is a candidate that has " The Big P " .... Pontential. Once you start doing well, you get noticed and the name recognition will follow.
High name recognition combined with high negatives is a disaster and the worst possible combination that you can have. The public knows you, the public has made up their minds about you and the public doesn't like you.
Casey Anthony, Nancy Pelosi, Jimmy Carter, Charlie Manson, Attila the Hun.
What do all of those folks have in common?
High name recognition combined with high negatives.