"Taft didn't have to worry about TV" is correct. But I have a hunch that nominating Christie, with about 65% of our population obese if not morbidly, might put the fat in the fire. If blacks went 98% for the 0, then wouldn't paunchy whites do the same for Chris?
It would also be bumpersticker heaven: "No More Lightweights or Vote Christie - He's One of Us or Christie 2012 (down from 2025 in just 2 weeks.)