Posted on 09/23/2011 9:10:13 AM PDT by rhema
Local foodstuff mega-company General Mills, which was formed in 1904 by the merger of Specific Mills and Vague Mills, announced that its profits have been hit by high ingredient costs.
There's the price of corn, which previously had one purpose: being eaten as corn. Now it's used for high-fructose corn syrup, which some say will give a brick diabetes if soaked long enough, and it's used in plastics, as people who subscribe to the Star Tribune's popular "dog-waste disposal system" know. (It's a great deal -- sign up for daily bag delivery and we'll include a newspaper inside at no charge.) And there's ethanol, of course. So the price goes up, and a box of cereal shrinks until you're paying four bucks for something the size of a paperback book.
Perhaps General Mills has deeper problems. The ingenious joy that once fueled the breakfast cereal industry seems to have sputtered and died, replaced by a grim insistence that you eat so much fiber it starts shooting out your cuffs like hay from an overstuffed scarecrow.
Anyone who spends a lot of time in the cereal aisle, trying to decide which indistinguishable fiber-fortified stuff is cheaper this week, gets a twinge of nostalgia for the days when cereals boasted that they were sweetened. Promised it. Fortified with Dextrose! Gives you energy! So does licking a nuclear fuel rod, you say, and that's not healthy. Granted.
But no one's introduced a sugary-cereal mascot for decades, not since Cookie Crisp's fat happy baker. (I think they realized they crossed the line with that one.)
In the old days you had basic cereals that were aimed at adults who were perfectly capable of adding sugar, thank you, and a few grim, joyless brands aimed at old men who believed that economic problems were
(Excerpt) Read more at startribune.com ...
Absolutely.
They have just re-issued Quisp.
I was excited and bought a box. I’d forgotten it was just another version of plain Cap’n Crunch (worse because they are nesting-bowl shapes and stick together). Not worth it.
Plain Cap’n Crunch is no big shakes.
LOVE Peanut Butter (Cap’n) Crunch - awesome. Totally different.
I used to get also (Cap’n) Crunch Berries as a kid - but ate the berries (rest was plain original). A waste. But this year they’ve been making “Oops! All Berries” and I get it for my little boy who likes the berries only, too. (He also likes the PB Crunch.)
I love Grape-Nuts. If I drench them with enough brown sugar. Where is it written down you can’t sugar frost the stuff yourself?
The BHT is in the PACKAGING if you actually read past the first bit.
Besides which, even though BHA, BHT, ETC are used, can you tell me what harm has been done since these “new, miraculous chenicals” were introduced DECADES ago?
Incidentally: I thought that FALSE ADVERTISING has been illegal since long before POST Foods existed. How do they get away with “Grape Nuts” cereal when there are NO grapes, and NO nuts contained in the box so labelled?
(The BHT is in the PACKAGING if you actually read past the first bit.)
I already knew that. But how can it preserve the cereal if it doesn’t leach into the cereal itself? Are they trying to preserve the package or the cereal?
“Besides which, even though BHA, BHT, ETC are used, can you tell me what harm has been done since these “new, miraculous chenicals” were introduced DECADES ago?”
Nobody knows. That’s why it shouldn’t be there.
All we do know is that there is a lot of cancer these days and that suspected carcinogens are being added to our food.
“I love Grape-Nuts. If I drench them with enough brown sugar. Where is it written down you can’t sugar frost the stuff yourself?”
Exactly! In order to sugar frost it yourself you must have sugarless cereal to start with.
“Whole Grain Oats, Modified Corn Starch, Sugar....
I love ´em too though...with 2% milk, of course.
Best....”
I forgot about Cheerios. That’s two cereals with no sugar and no BHT (In one whole aisle of cereals).
No matter which cereal you choose, the results will be identical anyway.
Nobody makes it out of life alive.
Or in other words, life has 100% PK.
So pass me the Cap’n Crunch (let it soak a bit first), put on Sky King, and let me enjoy life.
Amen!
Just as long as I leave this world in my sleep like my grandfather, not screaming in terror like his passengers.
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