Nobody is claiming it is her official campaign site.
...although, I did check out several variations of Sarah2012, Palin2012, SarahPalin, etc. both .org and .com to see if any of them were ‘accidentally’ live. Several say ‘website coming soon’, but there are no real hints there.
Yes, it is just a blog and obviously a creation of the C4P, O4P group. This one is targeted at people on the fence. C4P is insiders, O4P is for organizing, and now P4A is for campaigning/providing info to the undecided and open-minded.
And of course, why would you be worried about reaching the open-minded/undecided for someone who’s not running.....