Sorry, but "Tokyo Rove" was/is a RINO in addition to being not the brightest bulb in the pack in his PR strategery of "Bush the RINO".
Lee Atwater, OTOH, was a brilliant strategist - heck even Dick Ozero's handlers were better than Tokyo Rove.
IMHO, Atwater was not a grand strategist. His talent was in converting middle voters - and in the media part. That’s important, but only one piece of the puzzle.
Rove doesn’t have the brilliance of Atwater, but he has the big picture, knows darn near every precinct in the nation as well as its history, and knows how to put all the pieces together - given a good candidate.