This mentions the 1200 seats
http://conservatives4palin.com/2011/07/report-from-the-grapevine-tx-screening-of-the-undefeated.html
Bannon has been saying in his radio interviews that a good week in the ten screens will result in 1000 screens getting the movie.
He has also said there is a distribution deal with Wal-Mart for the DVD after Labor Day, and that it will also be available on pay-per-view and streaming video after the theatrical run is over.
Thanks, that might be accurate. But whomever wrote that “guest submission” at your link wrote “At the very least, we must sell 1200 tickets for each of 10 locations, to bring the film to life on the national stage. We have one week until July 15 to exceed that goal.”
That doesn’t even make any sense. The flick started on July 15. Perhaps the writer meant from July 15.
Bottom line, if it does very well in this early trial in 10 markets, we know that it is going to go national.