The MSM doesn’t rule the agenda any more. Ask John Kerry, who experienced the old paradigm back in the early 70s, and the new paradigm when he ran for president as a “war hero.”
He got blown out of the water by the new media, despite the MSM’s loving attempted coverup.
Ditto Dan Rather and memogate, etc.
The MSM still carries a lot of weight with a high percentage of Americans. John Kerry didn't draw the same level of cult-like following like Obama has. He's taken it to a new level.